Learn how the featured snippet algorithm works at Bing (article on Search Engine Journal). Here is Jason Barnard’s (The Brand SERP Guy) explanation about Featured Snippets in SEO.įeatured snippets are also known as “answer boxes”.Ī dedicated algorithm decides whether a featured snippet is appropriate for a specific result, whether any of the blue link results can provide a satisfactory answer and chooses which result will make the best snippet to feature. Tactic 5 Get an image placed into your snippet. Tactic 4 Use scientific words as much as possible. Tactic 3 Use heavy synonyms for the solution that the answer offers. Tactic 2 Use heavy synonyms for the keywords in the query. Here are the four tips thatll help you get more featured snippets for. Tactic 1 Precede your formatted content with a heading tag.
#Feature snippets series#
The content can be presented in the form of a paragraph, a list, a series of steps, or an HTML table. When you get a featured snippet you completely obliterate your competition in search. Googles automated systems determine whether a page would make a good featured snippet to highlight for a. While the percentage may seem small, were talking tens of millions of featured snippets appearing every day, so theyre something to consider with. Featured snippets come from web search listings. The role of a Featured Snippet is to answer the user’s question directly on the SERP, thus avoiding the need to visit a website, (and keeping the user on Google search).Īs the name implies, a Featured Snippet is simply one of the blue link results (core web results) that is featured right at the top of the results page. As of August 2020, the Advanced Web Ranking Google SERP Features tool reports that featured snippets appear on around 10.5 of mobile SERPs in the U.S and a massive 16.4 of mobile SERPs in the UK.
Google's policy on featured snippets draws from its other policies on Search and Search features. Violation of Google's Featured Snippets Policy.
They are most prevalent for queries that are explicitly in the form of a question, however, they also appear when Google feels they can usefully provide an answer to a question that is implicit in the query. In addition to the reasons cited above, Google also replaces featured snippets periodically due to the following reasons: 1.
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results.
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